Background
Archimedes is a pump brand committed to providing reliable and efficient pumping solutions across various industries. Built on precision, strength, and performance, Archimedes continues to deliver trusted quality in every product. We developed Archimedes’ creative content for their social media to strengthen its brand presence in a competitive market.
Challenge
Archimedes business is not only focused on business-to-consumer (B2C), but also its business-to-business (B2B) market. With their variety of product ranges from house or small business scale to industry scale. We need to translate Archimedes’ needs to reach wide range of customer base with different approach into social media strategy that works.
Solution
We create social media strategy that could relate to both of the Archimedes’ audience. By using the content pillars that could relate to several audience profile. Relatable, fun and in trend content to keep the audience engage with the content, while also using educational content to introduce Archimedes’ product to reach both of their target markets.
