Background
Cajuput Oil is one of the staple aromatic-essential oil for Indonesian. Made from the distilled Melaleuca leucadendra tree leaf, it became a go to for Indonesians to cure sickness like cold, headache, pain reliever and many other things. Besyl as a new comer faces the challenge to enter their brand into the already saturated and dominated by older, well known brands.
Challenge
Cajuput Oil is a staple aromatic oil for Indonesians. The uses of cajuput oil traced back to early 17 centuries. Bigger companies and brands already established their trusts in the market since 1930s. Besyl as a new comer in the market needs to gain trust and build digital presence through social media as a mainstream media in this era.
Solution
As a solution, we create contents that speaks as a brand’s voice, and uses relevancy to the audience. We combined fun, elegant and interactive content to introduce, create visibility and interest for audience to try and buy Besyl as their daily cajuput oil brand.
