Background
Kuma Auto is a new automotive workshop based in Tangerang. Their main product are bringing a brand new braking system named Motve, it’s a high quality braking system widely ranged for professionals and everyday use with an affordable price, reliable system and customization services.
Challenge
Creating a new brand by bringing a new product line at the same time has its own challenge. Separating the product branding with the workshop brand itself while also keeping their branding has their own voice and image. We have to create the branding for Kuma Auto with all its characteristics showing their line of products to be approachable, high quality and affordable.
Solution
As a solution,we create a logo based on what Kuma Auto identity. They want the customers to understand what Kuma Auto products are. Translating their needs to create a branding that could easily be remembered by their customers. With a unique name, comes a uniquely perceivable logo that is distinctive to Kuma Auto.
